by Andressa | Jan 31, 2023 | Updates
For those who have been here a while, you might have noticed that I recently got rid of my company name and now just go by my name. Or maybe you didn’t notice. And that’s part of the point. There are a couple of reasons I tossed the company name and just...
by Andressa | Dec 21, 2022 | Case Studies
These reports typically get written up at the end of my projects, but I’ve been working with Esperanza and Chileno Bay resorts for over two years now with no end in sight (fingers crossed) so I thought it high time I write something up. For those who may be unaware,...
by Andressa | Dec 21, 2022 | Case Studies
As a freelancer, there is no better advertising than having friends and past clients who will vouch for you. Careers are built on good relationships with good people. It’s how I’ve gotten 99% of my work for the last eight years. I’ve had past co-workers and clients,...
by Andressa | Dec 21, 2022 | Case Studies
Sentral is a VC-backed start-up that mixes long-term leasing of unfurnished, luxury apartments with hotel-like stays in furnished studios and 1-2 bedroom units, all in over 13 buildings across the US. It’s a relatively new space combining real estate and hospitality,...
by Andressa | Sep 25, 2020 | Updates
We are building major muscle. I’m talking full-on, UFC-type training is happening right now across the industry. Tasks that were once easy – or at least easy in the sense that you’d done it a million times and knew how to stave off potential challenges that...
by Andressa | May 19, 2020 | Updates
Industry leaders, including myself, took part in a first for the hospitality industry on April 30th– a fully virtual industry conference. Hosted by Long Live Lodging, the LodgingStream conference provided for panel discussions on several timely issues facing hotel...
by Andressa | May 18, 2020 | Case Studies
The Coachella Valley and Indian Wells are home to some of the best tennis tournaments and music festivals in the States. Part of greater Palm Springs, the area is also home to some legendary resorts that have been around since the golden age of Hollywood. I was...
by Andressa | Mar 21, 2020 | Updates
We are spiraling, trying to catch our breath. Just days ago, I gave advice to hotels on making the most of marketing to fight diminished demand, but with many hotels and resorts forced to suspend operations, that advice is already pretty much out the window. Whether...
by Andressa | Mar 8, 2020 | Updates
The travel industry is reeling from cancellations being attributed to fears surrounding coronavirus. To help offset some of the lost revenue, I’ve put together a few marketing tips to help hoteliers drive immediate leisure bookings. 1. Use your data to get...
by Andressa | Jan 29, 2020 | Uncategorized, Updates
Hoodie? Check Rain boots? Check Dutch Brothers non-fat grande latte? Check I’m road-tripping up to Seattle this February 19-21 to teach independent hotel junkies how to drive more direct bookings using their marketing arsenals. Check out the full “official”...
by Andressa | Jun 3, 2019 | Case Studies
Posada Margherita, a boutique hotel and restaurant in the heart of Tulum, Mexico, has eight charming, Italian villa-style rooms. While the hotel has enjoyed great success during their almost twenty years in business, they have recently found themselves in a changing...
by Andressa | May 17, 2019 | Uncategorized
Fifteen years in the business will get you a lot of friends – many I rarely get to hang out with so much these days. So when Mike Medsker and I discovered we’d be in the same city at the same time, we decided to get together and talk a little shop. I first...
