Name dropping

Name dropping

For those who have been here a while, you might have noticed that I recently got rid of my company name and now just go by my name.  Or maybe you didn’t notice. And that’s part of the point.  There are a couple of reasons I tossed the company name and just...
Auberge Resorts (Mexico and Napa)

Auberge Resorts (Mexico and Napa)

These reports typically get written up at the end of my projects, but I’ve been working with Esperanza and Chileno Bay resorts for over two years now with no end in sight (fingers crossed) so I thought it high time I write something up. For those who may be unaware,...
Alila Resorts

Alila Resorts

As a freelancer, there is no better advertising than having friends and past clients who will vouch for you. Careers are built on good relationships with good people. It’s how I’ve gotten 99% of my work for the last eight years. I’ve had past co-workers and clients,...
Luxury Living and Stays with Sentral

Luxury Living and Stays with Sentral

Sentral is a VC-backed start-up that mixes long-term leasing of unfurnished, luxury apartments with hotel-like stays in furnished studios and 1-2 bedroom units, all in over 13 buildings across the US. It’s a relatively new space combining real estate and hospitality,...
Photo Shoot Flex: Tips for Shooting During Covid

Photo Shoot Flex: Tips for Shooting During Covid

We are building major muscle. I’m talking full-on, UFC-type training is happening right now across the industry.  Tasks that were once easy – or at least easy in the sense that you’d done it a million times and knew how to stave off potential challenges that...