by Andressa | Jan 31, 2023 | Updates
For those who have been here a while, you might have noticed that I recently got rid of my company name and now just go by my name. Or maybe you didn’t notice. And that’s part of the point. There are a couple of reasons I tossed the company name and just...
by Andressa | Sep 25, 2020 | Updates
We are building major muscle. I’m talking full-on, UFC-type training is happening right now across the industry. Tasks that were once easy – or at least easy in the sense that you’d done it a million times and knew how to stave off potential challenges that...
by Andressa | May 19, 2020 | Updates
Industry leaders, including myself, took part in a first for the hospitality industry on April 30th– a fully virtual industry conference. Hosted by Long Live Lodging, the LodgingStream conference provided for panel discussions on several timely issues facing hotel...
by Andressa | Mar 21, 2020 | Updates
We are spiraling, trying to catch our breath. Just days ago, I gave advice to hotels on making the most of marketing to fight diminished demand, but with many hotels and resorts forced to suspend operations, that advice is already pretty much out the window. Whether...
by Andressa | Mar 8, 2020 | Updates
The travel industry is reeling from cancellations being attributed to fears surrounding coronavirus. To help offset some of the lost revenue, I’ve put together a few marketing tips to help hoteliers drive immediate leisure bookings. 1. Use your data to get...
by Andressa | Jan 29, 2020 | Uncategorized, Updates
Hoodie? Check Rain boots? Check Dutch Brothers non-fat grande latte? Check I’m road-tripping up to Seattle this February 19-21 to teach independent hotel junkies how to drive more direct bookings using their marketing arsenals. Check out the full “official”...
