Launch days are a favorite. Especially when I’m helping to rebrand a property in a popping little town like Miami.

For the past month I’ve had the pleasure of working with some pretty talented folks across creative and digital agencies and at Destination Hotels and Resorts to help launch YVE Hotel Miami, taking a once branded property independent.

The hotel sits on Biscayne Boulevard just across from the bay and features 243 guest rooms, a fitness center, and a restaurant just downstairs that serves arguably the best burger in town. The place is fresh, electric and overflowing with sass. So it only makes sense that the new brand is fun and flirty and quintessential Miami.

Yesterday was our finish line for having a new website launched, social channels up and running, media kicking on all cylinders and all OS&E items on site and in use among other tasks. (And who doesn’t love launching a new hotel on Cyber Monday?)

And the party keeps going. December will be focused on driving awareness and revenue with campaigns, gearing up for peak season and upcoming festivals and events in town, and initiatives to drive more international travel. In the meantime…

Viva Yve!

Get a peek at Yve.

Yve Homepage

Social: Facebook, Twitter, Google+

A couple in-room pieces that are my faves….

Pencil on the in-room work desk


Do Not Disturb Sign

DND Sign