This report is a little overdue, but timely all the same. Last summer, I got the opportunity to work with Mohonk Mountain House, an iconic resort located in New York’s Hudson Valley and about 90 minutes outside Manhattan. They asked me to develop a campaign to acquire new leisure guests for their upcoming fall season that would

  1. get early pace on the books for Q4
  2. drive a more profitable guest than what they could acquire on OTAs

That all went swimmingly.

So I was tickled when they called a few weeks ago to ask for a fresh set of eyes on their current e-marketing effort. These days, we’re looking at what they’re currently doing to drive leisure revenue: what they’re all ready killing, what they could maybe do a little better, what they’re spending their time on (and what may not be worth it), and what they could add to their playbook for the greatest impact.