When the Director of Sales and Marketing for Stowe Mountain Lodge called to ask if I could help out with their marketing effort for a few months, I didn’t hesitate.
The property is a bona fide luxury resort, winning awards – and its guests’ hearts – year after year. With less than a decade under its belt, the resort is a stunner: over 300 guest rooms and suites, breathtaking mountain views, one of the best spas in the world according to Condé Nast Traveler, a restaurant that won “Best of New England” by The Boston Globe, some of the best skiing in the US, and customer service so spot-on that Forbes just gave it four stars. Not bad for still being the new kid on the block.
Marketing luxury properties is both fun and challenging. High standards in communication and guest messaging have to be met, and I would be helping Stowe during the transition from high season to shoulder season.
Added to that, I also knew that the property’s marketing and PR team is stellar. I’d followed their work for years. So knowing the caliber of talent you’re getting to work with – and that you’re being tapped to temporarily fill in for one of their own – well, it brings out the butterflies.
And I have to say, as assignments go, this has been one of the best. I’m working on everything from eblasts to newly rebranded group sales collateral to the launch a brand new website. We’re getting ready for summer with promotions and collateral to drive ancillary revenue, and we’re gearing up to promote brand new activities that will be offered in the coming months.
I have a few weeks left on this assignment, and I’m really looking forward to that time. And as with any project of this nature, when it comes time for me to step out and their teammate to step back in, my main hope is that they will be left feeling that we didn’t miss a beat.
Get more info on the resort and check out their super cool videos here!