{"id":289,"date":"2019-06-25T20:47:03","date_gmt":"2019-06-25T13:47:03","guid":{"rendered":"https:\/\/achapmanmarketing.com\/?page_id=289"},"modified":"2023-02-14T17:47:14","modified_gmt":"2023-02-14T10:47:14","slug":"about","status":"publish","type":"page","link":"https:\/\/achapmanmarketing.com\/about\/","title":{"rendered":"About"},"content":{"rendered":"

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About<\/span><\/h1>\n

[\/et_pb_text][et_pb_divider show_divider=”off” disabled_on=”on|on|off%22″ _builder_version=”4.16″ max_width=”120px” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”30%” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About Us Section” _builder_version=”4.16″ background_image=”https:\/\/mlzcsfef6rtg.i.optimole.com\/dQ3F8rXzpgM\/w:auto\/h:auto\/q:auto\/https:\/\/achapmanmarketing.com\/wp-content\/uploads\/2019\/06\/sara-dubler-Koei_7yYtIo-unsplash.jpg” background_position=”bottom_center” height=”819px” height_tablet=”700px” height_phone=”883px” height_last_edited=”on|phone” custom_margin=”|0%|-100px|0%|false|false” custom_margin_tablet=”” custom_margin_phone=”|0px|-100px|0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px|||” animation_style=”zoom” animation_direction=”top” animation_intensity_zoom=”5%” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-200px” box_shadow_color=”#ffffff” global_colors_info=”{}”][et_pb_row admin_label=”About Us Area” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”100%” height_tablet=”auto” height_phone=”auto” height_last_edited=”on|phone” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.19.2″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”|700||on|||||” header_2_text_color=”#191a1e ” header_2_font_size=”35px” header_2_line_height=”1.3em” header_3_font_size=”19px” background_color=”#f7f7f7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”left” custom_margin=”0px||0px|” custom_padding=”5%|5%|5%|5%” custom_padding_tablet=”” custom_padding_phone=”||10%” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” animation_starting_opacity=”100%” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|desktop” box_shadow_style=”preset6″ box_shadow_color=”rgba(0,0,0,0.15)” locked=”off” global_colors_info=”{}”]<\/p>\n

\u00a0My MARKETING IS DIFFERENT<\/h2>\n

DATA IS My DRIVER. PERSPECTIVE IS My STRENGTH.<\/h3>\n

I guide independent hotels and resorts through every aspect of the marketing process, with every action tailored to your specific business goals.<\/p>\n

From Seattle to Savannah, L.A. to Tulum, and in dozens of markets between, I have a track record of quickly identifying marketing issues and developing – and implementing – strategies to help properties achieve their goals.<\/p>\n

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Andressa chapman<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

I make hotel marketing decisions rooted in sound consumer behavior principles first, applying my background and knowledge to each hotel\u2019s specific business challenges.<\/p>\n

The result is a higher return for the budget, greater loyalty from guests, and increased profit<\/strong>.<\/strong><\/span><\/p>\n

\u201cI am a freelance marketing strategist and doer for independent hotels and resorts. I’m not a marketing agency comprised of people who have never worked at the property level. I understand seasonality, what influences the marketplace, and how important it is to hit revenue goals. My strengths are both strategic and tactical.<\/p>\n

I can develop strategies that bring about solutions to larger problems like pacing behind forecast for a given quarter, finding ways to increase NOI, developing shot lists and storyboards for new creative assets, or developing a brand refresh. Equally, I know how to get the basics done that can have a direct impact on revenue like developing and deploying eblasts and social ads, adding new creative assets to online channels, updating OTA ads based on day-by-days, and more.<\/p>\n

I maintain these strengths in both areas because I work side-by-side with GMs, Sales Directors, Revenue Directors, and operations teams, and they need both skill sets in their arsenal for maximum impact.\u201d<\/p>\n