data-driven
hotel marketing

Drive revenue.
Grow loyal guests.
Increase profitability.
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Increase Reach. Increase Conversion. Increase Profit.

I help optimize your hotel’s true revenue potential.

ADVOCATES FOR INDEPENDENT HOTELS

i drive YOUR HOTEL’S TRUE REVENUE POTENTIAL

Using a data-driven approach to hotel marketing, I find the sweet spot between your property and ideal guests, then optimize your marketing resources for maximum reach and conversion of those travelers.

And I don’t stop with hitting revenue goals.

No marketing campaign is ever really over. I bring you guests that will;

  • Love your hotel
  • Spend money on-site
  • Evangelize for your property
  • Return again
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Featured Clients

Two Forbes Five Star Resorts in Los Cabos

Auberge Resorts offers two distinctly different luxury experiences in Los Cabos, Mexico, and it’s my great honor to provide marketing services to both properties.
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Industry leader

Knowledge and Experience

  • Worked in markets across the US and Mexico, including Seattle; Charleston, SC; Augusta, GA; Savannah, GA; New York; Miami; Washington, DC; Washington State; Stowe, VT; Chicago; San Antonio, TX; Nashville; Denver; Austin; Scottsdale; California markets including Los Angeles, Napa Valley, San Jose, San Diego, Palm Springs, and San Francisco; Mexico markets including Los Cabos, Cancun, Tulum, Playa Del Carmen, and Zihuatanejo.
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Boutique hotels. Destination resorts.

I work with resorts, urban hotels, mixed-use properties, and have decades of combined experience marketing properties for leading independent and boutique lifestyle properties across the world.

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Portfolio

Services

From My Clients

What they say

“Andressa assessed the marketing resource allocation and shifted dollars to efforts that were going to be more impactful in hitting the goals, determined the resources available at the property level and home office level for support, defined a communications strategy to achieve each of the assigned goals most efficiently, and… worked the plan with the team, keeping them on track the whole way. [Her] involvement was instrumental in keeping the team’s focus on the priorities and keeping various parties accountable at the property and operator corporate resources.”
ANDREA GRIGG

Managing Director of Asset Management Services, North America, JLL | Hotels & Hospitality Group

“I don’t know what we would have done without Andressa Chapman during the past 18 months. She is absolutely brilliant. Andressa brings a thoughtfulness and attention-to-detail that’s truly unique to her, and she engages in a way that makes you forget she’s not a permanent fixture within your organization or sitting in the office next door. Andressa understands brand, merchandising, leveraging technology and ultimately driving revenues. I could go on and on. She’s been an amazing asset to our team and we look forward to working with her again.”

STEPHANIE SUMMERALL

Area Director of Sales and Marketing , Thompson Playa del Carmen

“Andressa has contributed her knowledge, insights, creativity, and leadership, along with her time, to HSMAI through the association’s Resort Best Practices Initiative for more than six years, and I’ve appreciated every minute I’ve been able to spend with her and learn from her. She is a tenacious, creative, strategic thinker driven by her desire for excellence. And, what’s most amazing about Andressa is her generous and non-competitive approach to moving the needle for all hotels and resorts. Andressa can be counted on to deliver what she promises – she is the utmost professional, and a valued volunteer. I’m personally and professionally grateful to know her.”

JULI JONES

Vice President, Hospitality Sales and Marketing Association International

“Andressa brings hospitality marketing to a whole new level. She’s a strategist and analyst at heart, but equally she is a big thinker and a doer. Her planning and organization skills are collaborative and exceptional. She builds highly targeted marketing campaigns that are goal driven and can shift tactics on a dime depending on changing revenue needs all in an effort to maximize return for the spend. She’s a tremendous collaborator with the revenue management and sales disciplines as well as operations, and she knows how to get the very best work from our creative and PR agencies. Bring your A game if you’re going to work with Andressa.”

FRANK FREDERICKS

Managing Director, Wild Dunes Resort

“I have worked closely with Andressa for over five years on a number of very important long-term projects ranging from luxury hotels in gateway cities to beachside resorts. Additionally, Andressa has also brought much value in short-term projects when looking at hospitality assets in suburban, urban and other locations. Her marketing expertise in building independent brands, driving revenue, leveraging technology, creating effective teams, implementing tools to effectively measure ROI and her strategic thinking has consistently led to great results. I heartily recommend speaking with Andressa regarding your marketing needs..”

KEN WIDMAIER

Chief Operating Officer, Sage Hospitality

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