pORTFOLIO
Auberge Resorts (Mexico and Napa)
These reports typically get written up at the end of my projects, but I’ve been working with Esperanza and Chileno Bay resorts for over two years now with no end in sight (fingers crossed) so I thought it high time I write something up. For those who may be unaware,...
Alila Resorts
As a freelancer, there is no better advertising than having friends and past clients who will vouch for you. Careers are built on good relationships with good people. It’s how I’ve gotten 99% of my work for the last eight years. I’ve had past co-workers and clients,...
Luxury Living and Stays with Sentral
Sentral is a VC-backed start-up that mixes long-term leasing of unfurnished, luxury apartments with hotel-like stays in furnished studios and 1-2 bedroom units, all in over 13 buildings across the US. It’s a relatively new space combining real estate and hospitality,...
SoCal Resort Re-Launch
The Coachella Valley and Indian Wells are home to some of the best tennis tournaments and music festivals in the States. Part of greater Palm Springs, the area is also home to some legendary resorts that have been around since the golden age of Hollywood. I was...
Tulum
Posada Margherita, a boutique hotel and restaurant in the heart of Tulum, Mexico, has eight charming, Italian villa-style rooms. While the hotel has enjoyed great success during their almost twenty years in business, they have recently found themselves in a changing...
Seattle
What do you do if your Revenue Management effort is in high gear, but you're not hitting your revenue goals and your website stats are off? You get a fresh set of eyes on the digital effort. Such was the case for Hotel Andra in downtown Seattle. Fed up with not seeing...
Savannah
It’s not often that I find myself supporting a group sales team beyond the normal marketing support – collateral development, digital support, etc – but that’s exactly how my last project shook out. MakeReady is new on the hotel management scene. With a tidy...
3 Mexico Resorts + Chicago Icon
It’s been awhile, huh? Typically, I'm pretty good at posting updates once a project is complete. But 2017 was a marathon year, and it's taking me right into Q1 2018. Off the heels of a successful project in Q4 of 2016, the team at The Cape, A Thompson Hotel, asked for...
Los Cabos
The Cape made its Q4 forecast with the help of Trigger Hotel Marketing.
Back to the Coast
Cliff House Maine in the small beach town of Ogunquit is days away from re-opening, and I recently finished up my second assignment for them to make sure their website was ready for the big day. The property was in need of some serious updates to their website....
Coast of Maine
This will be a quick journal entry as the project itself was pretty straightforward….and very uncomfortable. I just finished up a small spring project for a new Destination Hotels acquisition, The Cliff House, located in Ogunquit, Maine. The resort is currently...
San Antonio
Texas has hills! Yeah, so, I don’t know a lot about Texas other than it’s pretty big and if you don’t own a pair of cowboy boots, you’re not going to fit in very well. Honestly, outside of a few trips to Austin to see some stellar music performances and eat some...
Renovated, Rebranded & Ready for Her Close-Up: Hotel De Anza
If I had to say one era of American history that fascinates me more than any, it’d be the Roaring Twenties. Everything about that period captivates me – the music, the fashion, the movies, the unabashed glamour, the attitude, the icons. I watched my first Charlie...
Summer 2015 Recap
It’s been about four months since my last pick up report, and a lot has been ---um, picked up -- during that time including a new home, a new niece, and a new client. The Marker San Francisco sits two blocks from Union Square in the city’s Theater District. With over...
Stowe, Vermont
When the Director of Sales and Marketing for Stowe Mountain Lodge called to ask if I could help out with their marketing effort for a few months, I didn’t hesitate. The property is a bona fide luxury resort, winning awards - and its guests’ hearts - year after year....
New York’s Catskills
This report is a little overdue, but timely all the same. Last summer, I got the opportunity to work with Mohonk Mountain House, an iconic resort located in New York’s Hudson Valley and about 90 minutes outside Manhattan. They asked me to develop a campaign to acquire...
Launch Day for Yve
Launch days are a favorite. Especially when I'm helping to rebrand a property in a popping little town like Miami. For the past month I’ve had the pleasure of working with some pretty talented folks across creative and digital agencies and at Destination Hotels and...
San Jose
Destination Hotels & Resorts just picked up a snazzy little number in San Jose called the Hotel De Anza, and I’m excited to be onboard to assist in their e-marketing effort. The boutique hotel sits in the heart of San Jose and offers its guest super comfy rooms in...
A Warm Welcome for Suncadia Resort
I’m excited to have begun working with the team at Suncadia Resort in Cle Elum, Washington, providing marketing services for the resort. Set in the Cascade Mountains along the Cle Elum River, Suncadia Resort boasts a variety of lodging accommodations, including AAA...