hotel marketing services
I GUIDE INDEPENDENT HOTELS AND RESORTS THROUGH EVERY ASPECT OF THE MARKETING PROCESS, WITH EVERY ACTION TAILORED TO YOUR SPECIFIC BUSINESS GOALS.
DEDICATED MARKETING TEAM
BUDGET PLANNING | MANAGEMENT TEAM COLLABORATION l ANALYTICS
LAUNCHES + TRANSITIONS
BRAND DEVELOPMENT, NEW BUILDS & REHABILITATING IDENTITY
New hotel launches and transitions require sound project management, uncompromising quality control, and meticulous coordination. Meeting deadlines is critical.
I have years of experience launching and transitioning hotels in leisure destinations, major gateway cities, and beyond.
It takes a delicate balance to achieve marketing goals, such as new creative and visual assets, operating supplies and equipment materials, website development and social media branding, while still fulfilling management’s operational marketing needs, and I am experienced in maintaining that balance.
YOUR GOALS DICTATE MY PATH
Looking to generate some last-minute, end-of-year leisure revenue? Maybe you’re trying to put group base on the books to help build compression. Whatever your property’s individual need, you can consider your campaign built, managed, executed, and results measured.
SMART, STRATEGIC DIGITAL ADVERTISING
I propose only the platforms that will drive the greatest awareness among the most qualified target travelers for your specific property.
By filling your funnel with qualified leads, your dollars will go further and work harder.
SOCIAL ADVERTISING | GOOGLE ADS | BANNER ADVERTISING l TARGETING AND RETARGETING
PERSONALIZED, EFFECTIVE INBOX OUTREACH
Email marketing is both effective, and cost-effective. It builds your base and drives quick-hit revenue.
From correspondence with travelers who are already familiar with your guest experience, to targeting potential new guests, communicating your assets to meeting professionals, or crafting a last-minute push to fill mid-week corporate transient traffic, personalization is the difference between “open” and “delete.”
Who you’re talking to has huge implications for not only how you present your message, but when.
SEGMENTATION AND PERSONALIZATION STRATEGIES l PAST GUESTS E-BLASTS l ACQUISITION EMAIL MARKETING
STAND-OUT SITES THAT MULTITASK LIKE MAD
The best hotel and resort websites do more than just look good. They’re storytellers, fact-finders, categorizers, and revenue-generators. They speak to both travelers and search engines. They often are the first glimpse the user ever gets at your hotel in both product and service.
I build websites that are adept in targeting the right guest and getting them to click through, while simultaneously weeding out less qualified digital users. My track record of building award-winning, cutting edge hotel websites speaks for itself.
WEBSITE BUILD | LANDING PAGES | WEBSITE OPTIMIZATION | UX DESIGN | CUSTOM SITES | SITE MAINTENANCE | SITE SPEED ENHANCEMENTS
CONTENT & INFLUENCER
STORYTELLING VIA BLOGS, SOCIAL MEDIA & MORE
There’s never been more opportunity for travelers to learn about a property and engage with hospitality brands.
From social channels, to rating and review sites, to blogs and microblogs, I help resorts determine the right audiences and their corresponding channels, as well as grow a qualified base of followers.
When it comes to influencer marketing, I know how to align resorts with the right brand representatives, and ensure that influencer initiatives provide for maximum performance and return.
CONTENT MARKETING | INFLUENCE MARKETING
TRAINING AND EDUCATION
GETTING YOUR TEAM UP TO SPEED
I have years of experience onboarding, training and mentoring professionals in hotel marketing.
I partner with properties ranging in size from just a handful of rooms, to hundreds, and understand how knowledge and training in hospitality marketing varies across the industry.
Maybe you have a candidate for a director role and would like to test their digital marketing knowledge. Or maybe you want to provide accelerated training for existing employees to help maximize their performance in their individual fields. I can help get your team up to speed.
TECHNICAL, ONSITE, OFFSITE SEO
The one constant in SEO is that it’s constantly evolving.
I stay atop of shifts in consumer behavior to keep my clients websites friendly to search engines and fully optimized to reach their targeted traveler.
I run queries to determine the most-searched phrases for my clients destinations during specific demand periods, and ensures there is continued focus on those phrases that will provide for the widest reach among the desired audience.
EARNED MEDIA AND PR PROWESS
A proactive public relations effort not only helps a property be seen, it validates the brand – and the desired ADR.
I help clients manage their brand in the eyes of travelers with media placements, strategic partnerships, and showcasing of awards and accolades. Identifying relevant consumer travel trends for my clients, creating a plan to weave their brand into the storyline, and leveraging my extensive relationships within the travel, food and lifestyle media world are just a few of the ways I earn clients good news.
I am called for all types of hotel and resort due diligence projects.
Sometimes a property just needs a little reassurance, a second set of eyes, a fresh perspective. Maybe the team is this close to making NOI and wants a seasoned professional to suggest ways to make a little more here, and save a little there.
Or maybe a hotel team just needs frank feedback on its existing marketing resource allocations.
Odds are, I’ve been there, and am ready to offer an assessment of your practice.