Giddyup! I’m tickled to be a presenter at the 2018 HSMAI Revenue Optimization Conference in Houston June 19-20, speaking on the topic of Closing the Marketing Gaps for Performance Optimization:

It’s a match made in heaven, so why aren’t more hotel management companies doing it? The collaboration between Revenue Management and Marketing is proven to drive increased direct bookings, yet many hotels and resorts are missing out. Learn more about the trend that is keeping many properties from truly optimizing revenue and how to beat the current system for greater short – and long — term revenue gains and improved financial health. As part of the presentation, we will review a case study showing how one property overcame a daunting revenue challenge using marketing tools many hotel management companies already have at their disposal, but may not be using to their fullest potential. Attendees will also walk away with a step-by-step marketing checklist to use on an ongoing basis to increase direct bookings and decrease dependency on third parties.

From HSMAI’s website: For 15 years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Every year this conference delivers the most compelling and comprehensive revenue-management event for the industry, with more than 650 key stakeholders coming together to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, ROC is the can’t-miss conference of the year for learning and engagement. It’s where senior leaders in hotel revenue management connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business.

Join me in Houston this summer! Learn more about the event and get tickets here!