by Andressa | Nov 24, 2015 | Uncategorized
Digital personalization is making its way to the industry mainstream. Finally. Personalizing web content to the user is no easy task, and it doesn’t come cheap. Done properly, though, it can reap big rewards. When I was Marketing Director at Wild Dunes Resort, we... 
by Andressa | May 15, 2015 | Uncategorized
OTAs… As a hotel marketer, I love to loathe them. They claim to be partners to hotels, but I claim they steal potential guests from hotels and they make a hotel’s marketing budget less efficient, among other things. As if hotels aren’t giving up enough by... 
by Andressa | Apr 21, 2015 | Uncategorized
Jason and I took the day off yesterday to celebrate his birthday with a hike in nearby Willamette National Forest in the Cascade Mountains. It’s about an hour or so east of Eugene and an easy – and pretty – drive. So we packed a lunch, put on our hiking shoes, and... 
by Andressa | Mar 17, 2015 | Uncategorized
Postings have been sparse lately, and that’s because I’ve been a busy little bee with work and a little writing here and there. Weekdays are full of conference calls and task lists, and the weekends have quickly become monopolized with hunting for the perfect plot of... 
by Andressa | Feb 11, 2015 | Uncategorized
Life’s little happiness comes in all types of packages. This week I received a sweet surprise – a thank you gift from a client. I’m considering it my very first Valentine of the season. I’ve been working for Lansdowne Resort for about five months now while they find... 
by Andressa | Jan 12, 2015 | Uncategorized
Earlier this week, I had the honor of attending a Destination Hotels sales and marketing conference at Terranea Resort, one of the 45 hotels and resorts Destination manages across the US. The property is celebrating its 5th anniversary, and what a difference five...